CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could turn out to be a record-breaking audience.
Tina Fey and Amy Poehler lay out their hosting strategies for this year's Golden Globes in this blooper-reel-style NBC video that leans rather heavily on the ladies' charm (and some well-timed edits), rather than the strength of their material.For example: Tina's "I'm not gonna dope" line, which would fall flat without the quick cut. Or Amy's joke about Hollywood Foreign Press members being ghosts, which sounds like a rejected Anchorman line, though her bright-faced delivery makes it work. (We'll ignore the Banksy thing altogether.)
The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's winter press tour kicked off Wednesday, a trio of outlets—Netflix, ESPN and National Geographic Channel—shared their plans to make waves in 2015.
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video.In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:
On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run in 2014-15.
Fox late Friday gave fans of its Tuesday night comedies something to cheer about, announcing it has picked up the gloriously goofy, Golden Globe Award-winning ensemble
While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King of Late Night.
NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars were returning hosts Tina Fey and Amy P
Tina Fey and Amy Poehler not only made the Golden Globes fun again, but they also helped deliver the award show’s highest ratings in six years.