The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could turn out to be a record-breaking audience. For the first time, the network has given over its coveted post-Super Bowl slot not to one of its prime-time series, but to The Late Show with Stephen Colbert, the biggest spotlight ever for a late-night broadcast.