6 Bold Moves That Would Jumpstart Apple
Performance Marketing
The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car [...]
Sen. Franken Frets Over Apple’s Fingerprint Technology
Performance Marketing
It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other [...]
Waze Map App Loses Potential Suitors
Performance Marketing
For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a [...]
Will a New Front Man Change Apple’s Shows?
Performance Marketing
Pity the man who takes the stage after Steve Jobs.
Will New Apple Chief Mean Shift for Publishers?
Performance Marketing
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale [...]
‘What About Steve?’
Performance Marketing
On Wednesday, Apple announced a record second quarter, with profits soaring 95 percent and revenue up 83 percent.