third-party cookies

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Google Coughs Up Cookie Dough for Apple Breach

Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari Web browser.

Cross-Device Tracking Could Be Next Privacy Target in DC

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.

Do Not Track Advocate Mozilla Supports Some Tracking

Mozilla is taking an "everyone but me" approach to Do Not Track.

Mozilla Moves Ahead With Do Not Track Browser

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.

Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser.