Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.
Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari Web browser.
The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.
Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.