Performance Marketing

Mozilla Moves Ahead With Do Not Track Browser

IAB calls the move a 'nuclear first strike'

Headshot of Katy Bachman
By Katy Bachman

June 19, 2013

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.

Headshot of Katy Bachman

Katy Bachman

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