TellApart

Twitter Hatches a Google Deal Amid Disappointing Earnings

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.

Facebook Exchange Rolls Into News Feed

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).

Facebook’s Dynamic Creative Ads Lead to More Clicks

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX).