Monster.com Announces New Data Privacy Controls
Performance Marketing
Friday is Data Privacy Day and at least one company, job search giant, Monster.com, is using the occasion to announce additional privacy controls for the 68 million job seekers reached [...]
Demand Media Going Public
Performance Marketing
Soon, Wall Street will determine just how many millions of dollars all those $15 freelance articles are really worth: Demand Media is set to go public next week. According to [...]
Eric Schmidt Steps Down as CEO of Google
Performance Marketing
Eric Schmidt is stepping down as CEO of Google. In a surprising turn of events, Schmidt will relinquish his responsibilities to co-founder Larry Page starting on Apr. 4 after nearly [...]
ANA Stresses Online Privacy Self-Regulation
Performance Marketing
The Association of National Advertisers delivered a wake-up call to its members Tuesday, urging them to get on board with the online privacy self-regulation efforts before the feds could beat [...]
AdGenesis Inks Reward-Based Ads Deal
Performance Marketing
Increasingly, people are going out of their way to avoid ads. But a company called AdGenesis is betting it can make consumers do just the opposite. The company is an [...]
Pubs Push Own Ad Nets (Updated)
Performance Marketing
For years now, many big-name publishers have resisted the siren song of digital ad exchanges. True, the exchanges offer companies the possibility that they can move more of their inventory [...]