Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Performance Marketing
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over [...]
Teen-pregnancy ad targets ‘Gossip Girl’ set
Creativity
During last night's Gossip Girl, The Candie's Foundation ran a fairly bare-bones PSA encouraging parents to talk with their kids about the teen pregnancy "epidemic." Though Candie's other PSAs are [...]
Just like that, teen modesty is all the rage
Creativity
Big news from the Associated Press this week: a mom shocked by her daughter’s modest clothing! Yes, this may be the newest trend in teen land: girls gone mild. How [...]