Sharpie Doodles Could Get Teens on MTV

Brand runs digital contest centering on user-generated art


Sharpie wants to get teenagers doodling. The brand has launched a back-to-school campaign that gives them a chance to have their Sharpie-made "artwork" featured during MTV’s forthcoming Video Music Awards.

In a teens-minded effort called “Start with Sharpie Challenge,” consumers can go to the company’s Facebook page and listen to “Purple,” a song by the indie pop band California Wives. Participants are supposed to use the tune for inspiration for their artwork, which they are instructed to make with a Sharpie marker.

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