It's the biggest show on the CW and on track to become the network's most-watched series ever. The Flash, it appears, really can outrun everything.
Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line of superhero-themed Underoos sized for adults and available at Hot Topic. In fact, of the eight sets announced yesterday—Superman, Wonder Woman, Batman, Batgirl, Harley Quinn, Captain America, He-Man and Skeletor—the only two left in stock as I write this are Harley Quinn and Batgirl, both available only in large. (The Batman underwear literally went out of stock and then vanished while I was typing this.)
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis. This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video. In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:
For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by each member of D.C.'s Justice League. His first six bottles honor Batman (of course), Superman, Wonder Woman, Green Lantern, Aquaman, and the Flash. In addition to incorporating each hero's logo into their beer label, he's created varietal names that correspond with each character. For example, Batman is a dark ale, Green Lantern is a pale ale, the Flash is an Irish red ale, and Wonder Woman is a classic American lager. Honestly, that last one should have gone to Aquaman, just to continue the old joke about American beer being mostly water. Check them all out below: Via Design Taxi.