SunTrust

SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence

As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.

Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.

Twitter’s Secret to Growth Is 580 Million Users Waiting to Reengage

Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for the fact it loses or suspends more than half those accounts—30 million a month—for violating its policies, according to the latest data from Twopcharts.

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started

Actor With Autism Stars in SunTrust Ad About Parents Planning Retirement for Three

SunTrust has released an interesting new ad from Agency D7 about parents who are planning retirement for three, including their live-at-home autistic son. It's notable because the actor playing the son actually has autism, and isn't just playing the role of an autistic person.