Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week
Performance Marketing
They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.
Olympics’ Agency Predicts Summer Games Will Be ‘Largest Social Media Event Ever’
Performance Marketing
CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman [...]
Lazarus: NBC Broke Even on Olympics
Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at [...]
Put a Ring on It (or Five): Olympics-Themed Spots Soar
The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up.