Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?
Performance Marketing
The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click
Top 10 Commercials of the Week
Brand Marketing
The Holidays Are a Scream for StubHub’s Talking Tree
Creativity
If a tree falls in the forest, and it's StubHub's talking ticket tree, I hope I'm not there to hear it, because the unholy wailing sound it makes will shatter [...]
StubHub Tweeter Was Obscenely Happy to Leave Work on Friday
Creativity
Let's all say it together: If you have access to a brand's Twitter account, make sure you log out before posting an offensive personal tweet.
Top 10 Commercials of the Week
Brand Marketing
This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway. Many of the hundreds [...]
Top 10 Commercials of the Week: Aug. 10-17
Brand Marketing