American Eagle Outfitters has shifted its creative business to Translation.
CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview.
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson and Ogilvy & Mather who most recently was chief marketing officer at Toms shoes. Peyron fills a vacancy left by the November 2012 exit of Leeann Leahy.
CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage at Cannes Lions with Translation CEO Steve Stoute to pitch the fall launch of his
Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency
Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which already handles Bud Light Lime, Bud Light Platinum and event marketing for brand sponsorships with the National Football League and others.
Tim Van Hoof, who manages marketing and communications at State Farm, is on the front lines of the hyper-competitive insurance category, which has experienced significant increases in media spending in the past few years, despite the economic downturn. Competing brands produce multiple campaigns that often feature quirky spokes-characters.