American Eagle Outfitters Hires a New Agency
Brand Marketing
American Eagle Outfitters has shifted its creative business to Translation.
A-B InBev Consolidates Bud Light Business
Brand Marketing
Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, [...]
Fast Chat: State Farm’s Tim Van Hoof
Brand Marketing
Tim Van Hoof, who manages marketing and communications at State Farm, is on the front lines of the hyper-competitive insurance category, which has experienced significant increases in media spending in [...]