Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Brand Marketing
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly [...]
HLN Refocuses on Viral, Social Content
HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the [...]
Viacom Is Creating a Full Division Devoted to Branded Content
Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted [...]
FXX Is Bulking Up Its Subscribers
It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept.
Cops Ousted by Fox After 25 Seasons, Moves to Spike TV
Cops, the great-granddaddy of the contemporary reality show, finally got its walking papers from the Fox broadcast network after 25 seasons, only to get picked up immediately by male-centric cable [...]
A+E Sales Boss Mel Berning Takes on Broadcast Bullies
If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of [...]