Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City.
It looks like Spike's upcoming special, Caraoke Showdown, is going to lead to a real showdown between the cable network and the team behind The Late Late Show With James Corden's Carpool Karaoke.
Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that.
The television world has weathered quite a few controversies in the last several months, many of which have one disturbing thing in common: They are fomented and sustained by people who are hurt, saddened or otherwise aggrieved and think that this gives them the right to demand that an offending television program cease production.
HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the front-page story on BuzzFeed, which
Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted to branded content.
It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept.
Cops, the great-granddaddy of the contemporary reality show, finally got its walking papers from the Fox broadcast network after 25 seasons, only to get picked up immediately by male-centric cable network Spike TV. The show has been on the air constantly since 1989 and remains ubiquitous in syndication on TruTV, G4 and several other outlets abroad.