Southern Comfort

Danny McBride Soars in W+K’s Brilliantly Bizarre Music Video for Southern Comfort

If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy's amusingly ludicrous new music video for Southern Comfort.

Southern Comfort Uses Taiwanese Animators to Burn the Word ‘ShottaSoCo’ Into Your Brain

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday that goes in a totally new direction—featuring digital shorts, created in Taiwanese animation, that are designed to worm their way into your newsfeed and teach you a brand-new word to say at the bar.

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by the brand's new spot, which goes to great lengths (and widths) to celebrate artificial bronzing.

This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis

Here Are the 4 Finalists in Brown-Forman’s Media Review

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External View Consulting Group, the Los Angeles-based consultancy managing the search.

Ad of the Day: Southern Comfort Gets You Buzzed for Shark Week

It’s Shark Week again. But you already knew that, didn’t you? You’ve seen it mentioned every 30 seconds in your Twitter feed. At least one-quarter of your Facebook friends have been posting incessantly about how psyched they are about it.

Adweek’s Top 5 Commercials of the Week

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new humor benchmark for menstrual marketing. 

Ad of the Day: Southern Comfort Finds a Crazy New Hero in ‘Young Gun’ Bartender

The Southern Comfort Man. He’s not so much a specific person as a general idea.

Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000

Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants at TBWA\Chiat\Day in New York, as partners and executive creative directors. Most recently, Vitrone and Reichenthal ran the New York creative department of Wieden + Kennedy as co-ecds.

Our 2013 Brand Genius Think Tank

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing […]