Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch
Brand Marketing
Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to [...]
Shadow-Activated QR Code Actually Useful and Cool
Creativity
For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes. That's why it's nice to see this case [...]
In South Korea, Oreo Is Breast Milk’s Favorite Cookie (NSFW)
Creativity
[Note: See Kraft's response in the update below.] Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad [...]