Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes

Sleepless in Seoul

Headshot of Alfred Maskeroni

There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. 

To celebrate White Day in South Korea (another romantic holiday a month after Valentine's Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man's affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a special message for his special lady:

With almost 2 million views on YouTube, it's already a viral hit. As the guy places a Post-it on the window in front of her at the end with "OK?" on it, we're all still wondering if she replies, "Uh, totally."

@maskeroni Alfred Maskeroni is director of video for Adweek.