social sentiment

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders famili

Apple-U2 Duet Causes a 41% Drop in Social Sentiment

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they can partly thank social media for that.

General Motors and Orange Partner With Klout

General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products.