Smoothie King

Smoothie King Is Preparing a Major Mobile Push, Starting With iPads in Stores Today

Today, Smoothie King is loading 700 of its stores with iPad point-of-sale systems that eventually will be used to pilot mobile payments and order-ahead features.

Digital Agency Swift Buys PR Shop Saeger Media Group

Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name Swift, and employ about 80 staffers.

Smoothie King Gets a Logo Refresh

Smoothie King has a new logo and a new top marketer. The fast-food juice chain, which has some 651 locations globally—524 of them in the U.S.—revealed its newly redesigned brand icon, the first in 20 years, after a year-long process working with Dublin, Ohio-based design agency WD Partners.

Smoothie King Taps Social to Salvage New Year’s Resolutions

Millions of New Year's resolutions—proclamations towards better health/fitness, in most cases—are probably already in tenuous shape.