Smoking Cessation

This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent anti-smoking effort for the Thai Health Promotion Foundation.

CVS Rebrands in First Ads From BBDO

CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing campaign that includes digital, print, television, outdoor and experiential ads.

Baby Perfects Gangnam Style Moves in Ad for Electronic Cigarettes

Here is the inevitable ad starring a baby doing Gangnam Style. The product, perhaps less predictable, is E-Lites, an electronic cigarette. It's a pretty macabre conceit. Don't miss your kid's first steps—or in this case, his first imitation of a Korean rapper's dance moves—while you're out literally killing yourself with a smoke.

Nicorette inspiring important name changes

It looks like an actor from one of TBWA\Chiat\Day's Skittles commercials escaped and landed in the New York shop's new Nicorette spot. In the ad below, the long-haired, bearded, sad-looking […]

Movie stars swap cigs for Nicorette inhalers

If you thought gritty gunfighters, greasy-haired teenage drag racers and new-wave Euro-cafe-trash looked sexy smoking cigarettes in the movies, wait until you watch them lip-wrestle with Nicorette nicotine inhalers in […]

Nicorette’s Suckometer ads still do not suck

Nicorette's Suckometer, first seen back in December, makes a wordless yet triumphant return in this new ad from TBWA\Chiat\Day. The whole campaign is pretty refreshing. They should hook up the […]