This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%
Brand Marketing
Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its [...]
Nicorette’s Suckometer ads still do not suck
Creativity
Nicorette's Suckometer, first seen back in December, makes a wordless yet triumphant return in this new ad from TBWA\Chiat\Day. The whole campaign is pretty refreshing. They should hook up the [...]