Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent anti-smoking effort for the Thai Health Promotion Foundation.
CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing campaign that includes digital, print, television, outdoor and experiential ads.
Here is the inevitable ad starring a baby doing Gangnam Style. The product, perhaps less predictable, is E-Lites, an electronic cigarette. It's a pretty macabre conceit. Don't miss your kid's first steps—or in this case, his first imitation of a Korean rapper's dance moves—while you're out literally killing yourself with a smoke.
It looks like an actor from one of TBWA\Chiat\Day's Skittles commercials escaped and landed in the New York shop's new Nicorette spot. In the ad below, the long-haired, bearded, sad-looking […]
If you thought gritty gunfighters, greasy-haired teenage drag racers and new-wave Euro-cafe-trash looked sexy smoking cigarettes in the movies, wait until you watch them lip-wrestle with Nicorette nicotine inhalers in […]