Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School.Here are a few quick hits from their research:
Powerful Vogue editor in chief Anna Wintour is expanding her role at Condé Nast. Today, the publisher announced that Wintour—who is also the editorial director of Teen Vogue—was named artistic director of Condé Nast.
Luca Dini, the editor in chief of Italian Vanity Fair, faces difficulties his peers in the U.S. would welcome. The Milan-based magazine has grown so much since launching as a newsweekly nearly 10 years ago that it’s hard to imagine it getting any fatter, with one of last September’s issues bulging to a record 408 pages.
Oleg Cassini’s widow is blaming former friend Si Newhouse for errors in a Vanity Fair piece, according to a lawsuit filed recently in Manhattan Supreme Court.
That the most important works of art in the world—from the highest-priced Old Master to the most valuable contemporary paintings—should have been collected, traded, and bequeathed by the world’s most successful media moguls (almost always men, whose fortunes depend on the image), is an obvious but little noted market synchronicity.