To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18.
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE.
Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26.
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground I spent most of my days"—but also recite the entire Fresh Prince of Bel-Air theme from memory.
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks,
Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the hang of it, other times not.
The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn Station location in New York City.
The Golden State Warriors are currently basketball's best team with a record of 36-7. But ask any NBA fan, and they'll tell you that the Bay Area squad is also the league's most exciting.
Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound.
In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.