Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord

Coffee brand wins again with social

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In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.

Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle and picked up nearly 197,000 likes and comments from Dec. 29 through Jan. 4 while using the #StarbucksForLife hashtag. The work employs two basic scenes but entails an abundance of colors, as the artist's hand creates images on the screen in a virtual fashion. The Seattle-based coffee brewer continues a stellar showing on Instagram's platform, dating back several months.



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