PPC: 8 Ways to Avoid Busting Your Advertising Budget
Performance Marketing
AdWords is a powerful search engine marketing platform that instantly connects businesses with an ocean of potential customers. But oceans are wild and unpredictable — turn your back, and you [...]
Trickery Is Not a Marketing Strategy
Performance Marketing
Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere I turn. When legitimate companies [...]
Razorfish Swallows Up More HSN Digital Work
Performance Marketing
Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work.