Scott Monty

Ford’s Former Social Media Chief Takes Agency Role

Scott Monty, who left the Ford Motor Co. two months ago after a five-year run that made him one of the best known social media figures in the corporate world, has a new gig.

Ford’s Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of Monty's devotion to Sherlock Holmes—he runs a news blog for the fictional detective—that the industry notable's next stop is a mystery.

Twitter Yawns at Jeep Hack Attack

.@jeep Glad everything is back to normal.

New Ford Fiesta Campaign Will Be Entirely User-Generated

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant