New Ford Fiesta Campaign Will Be Entirely User-Generated

Creative for TV, print and digital to derive from social

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Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the the freshest piece to the brand's rekindling of a "Fiesta Movement" initiative it first used in 2009, employing creative juice from dozens of consumers as if they were spark plugs.

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