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Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the the freshest piece to the brand's rekindling of a "Fiesta Movement" initiative it first used in 2009, employing creative juice from dozens of consumers as if they were spark plugs.
In 2009, countless consumers entered to be one of 100 so-called digital influencers who received a free Fiesta for six months.
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