The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
More Tricks Than Treats: November Sweeps Begin on Halloween
By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news.
Yahoo Will Release 1,000 Hours of Web Video on Sept. 9
Performance Marketing
Watch out, Netflix—Yahoo has an eye on your turf. The internet giant on Tuesday boasted that it will make more than 5,000 videos—1,000 hours of content in all—available en masse [...]
The Awesomes Is Kinda Awesome
Performance Marketing
Saturday Night Live veteran Seth Meyers' Hulu-exclusive creation The Awesomes is an homage to Saturday morning superhero cartoons—but for adults.
It’s Official: Seth Meyers Named Late Night Host
NBC on Sunday locked in the final piece of its late-night schedule, naming Seth Meyers the host of Late Night.