Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm

DDB work breaks on VMAs

The State Farm-meister wants to pump … you up!

The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider) will star in the new Discount Double Check campaign.

Launching Sunday on the MTV Video Music Awards, the campaign by DDB Chicago will include four new TV spots as well as what the company is calling a "huge digital and social branded content push."

Aaron Rodgers, who has worked with State Farm for three years, will appear in two of the four spots. But the campaign is aimed at a broader general market, while still appealing to the football/sports audience.

The campaign is the result of a new relationship between State Farm and Lorne Michaels' media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties. SNL is celebrating its 40th anniversary this year.

Check out the first spot from the campaign, and credits, below. The Hans & Franz spots will roll out later.

CREDITS

Client: State Farm

Agency: DDB Chicago

Chief Creative Officer: John Maxham

Group Creative Directors: Barry Burdiak, John Hayes

Chief Digital Officer: Joe Cianciotto

Group Strategy Director: Gustavo de Mello

Group Business Director: Penn French

Director of Production: Diane Jackson

Executive Producer: Scott Kemper

Producer: Luke LiManni

Director: Hank Perlman, Hungry Man

Editing: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey)

Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)

—Richmeister

Creative Directors, Art Directors: Kurt Riemersma, Mike Porritt, Andrew Bloom

Creative Directors, Copywriters: Matt Ben Zeev, Frank Oles, Nathan Monteith

Art Director: Chris Bruney

Copywriter: Nick Novich

—Hans & Franz

Creative Directors, Art Directors: Brian Boord, Andrew Bloom

Creative Directors, Copywriter: Chad Broude, Nathan Monteith

Art Director: Chris Bruney