Salesforce Marketing Cloud Do You Have the Habits of a Highly Successful Marketer? The most common practices of top-performing marketers. Digital 5 Times the Next Big Thing Failed to Kill the Last Big Thing One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web? Digital LinkedIn Opens Ad Platform LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners. Digital Omnicom Media Group and Salesforce Will Build Social Marketing Tools Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Digital Salesforce Buys ExactTarget for $2.5 Billion Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. Digital Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party ad platforms to advertise on the social networks, though. Digital Adobe Borrows From Pinterest in Marketing Cloud Redesign Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. Digital Salesforce Grows Its Analytics Ecosystem Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. Digital Facebook Establishes Elite Partner List Facebook used to have several different groups focused on helping brands build applications on its platform.