Salesforce The 5 Biggest Trends Propelling Data-Driven Advertising Through challenging times—and through good times—the difference between marketing campaigns that thrive and those that fail often comes down to one thing: data. What It Takes to Get Consumers’ Attention in the New Media Environment To succeed, brands need to know how to leverage AI to understand their audiences and monetize their attention in new ways. A new ebook from Salesforce—“The War for Attention: Bringing Intelligence to a New Media Ecosystem” —can help you wrap your head around the new ecosystem. 5 Obstacles Facing Marketers in the Age of the Customer Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand. Great marketing has always been about putting the customer front-and-center, […] Do You Have the Habits of a Highly Successful Marketer? The most common practices of top-performing marketers. Consumers Are More Connected Than Ever, but Brands Still Struggle to Meet Their Needs Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver intelligent, unique journeys that cater to specific needs. The marketers who power personalization with data are seeing success. Everything That Keeps Marketers Up at Night, a Comprehensive Guide It's no secret today's customers expect 1-to-1 relationships with brands. And for marketers, the tools are there: They're using an omnichannel approach to provide unified and personalized experiences across the customer journey. But every set of opportunities has its own obstacles. The 3 Symptoms of a Marketing Headache The challenges faced by today's marketers are, in a word, headache-inducing. Questions like "What's the best way to go about desiloing data?" and "What're the most efficient ways of quantifying ROI?" are giving marketers fevers and night sweats. So what's a marketer to do to get healthy again?