Salesforce

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The Future of the Media Industry Starts With Customer Experience

Media companies today aren’t just competing against the movie theater down the street or the other local paper, they are competing against any media that could capture the consumer’s attention.

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Quiz: Are You an ABM Leader or Learner?

Where do you sit on the ABM continuum? Take our latest quiz to find out if you're ahead of the pack or falling behind your competitors.

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What’s on Digital Marketers’ Minds Going Into 2021

The customer journey. Real-time measurement. Managing data. A growing emphasis on performance. Building an effective tech stack. These are the digital transformation issues that are keeping marketers up at night.

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The Challenge, the Pivot and the Lesson: Your Guide to Customer Experience in the Next Normal

What’s one thing Covid-19 hasn’t changed? Consumers’ high expectations. Meeting them in today's digital-first world means innovating and moving with extreme agility and empathy.

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What Makes Streaming Consumers Tick?

The surge in streaming service viewership—accelerated by Covid-19’s stay-at-home behavior—shows no sign of abating.

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The 5 Biggest Trends Propelling Data-Driven Advertising

Through challenging times—and through good times—the difference between marketing campaigns that thrive and those that fail often comes down to one thing: data.

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What It Takes to Get Consumers’ Attention in the New Media Environment

To succeed, brands need to know how to leverage AI to understand their audiences and monetize their attention in new ways. A new ebook from Salesforce—“The War for Attention: Bringing [...]

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5 Obstacles Facing Marketers in the Age of the Customer

Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand. Great marketing has always been about putting the customer front-and-center, [...]

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Do You Have the Habits of a Highly Successful Marketer?

The most common practices of top-performing marketers.

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Consumers Are More Connected Than Ever, but Brands Still Struggle to Meet Their Needs

Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver [...]