I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV.
DDB, three weeks after filling its top creative role on McDonald's in the U.S., has found a new chief creative officer for its Chicago office.
Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop now handles seven Mars brands; the others are Skittles, Starburst, Milky Way, Combos, Lifesavers and Temptations, a snack treat for cats.