'Tis the season to make top management changes.
Once again, the New York office of TBWA\Chiat\Day is getting a new chief. Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New York office, replacing Robert Harwood-Matthews, who is leaving the agency, TBWA has confirmed. Schwartz becomes the office's CEO as he sheds his global title.
Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its affiliates. Account revenue is estimated at $1 million.
BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.
That was a short honeymoon. Robert Harwood-Matthews, who started this week as the new president of the New York office of TBWA\Chiat\Day, now must help defend one of the office's largest accounts: Vonage, with annual revenue estimated at $10 million.