TBWA Finds New Suit to Lead N.Y.

CEO's choice is an insider from London

TBWA CEO Tom Carroll looked within to find a new suit to lead the agency’s New York office.

Robert Harwood-Matthews, group president of TBWA U.K. for the past three years, next month becomes president of TBWA\Chiat\Day, New York. In his new job, he’ll join a management team that includes chief creative officer Mark Figliulo and Ed Castillo, the new head of planning

Harwood-Matthews, 41, fills a vacancy created by the June exit of Jamie Gallo. Gallo, who held the role for more than three years, left to become evp of marketing at the NBA in New York.

In making the appointment, Carroll cited Harwood-Matthews’ familiarity with the global network. Earlier in his career, he helped manage accounts such as Nissan and PlayStation at TBWA’s London office. Subsequently, he ran the shop’s Manchester office and was the global managing director on Infiniti at TBWA\Chiat\Day in Playa del Rey, Calif.

“He knows the network well, has a great track record and the energy levels that New York needs,” Carroll said, adding, “He has turned around two offices and knows where the industry is going.”

Top New York office accounts include Vonage, Michelin, Accenture, Absolut and Jameson.

To absorb Harwood-Matthews’ previous responsibilities in the U.K., Carroll hired Peter Souter, a former deputy chairman at fellow Omnicom Group shop AMV BBDO in London.

Souter, 49, who left AMV BBBO in 2008 to write for television, takes the titles of chairman and chief creative officer for TBWA U.K. He starts Oct. 1.