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Another luxury travel brand has hired an agency to lead global digital marketing.
TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its affiliates. Account revenue is estimated at $1 million.
The Omnicom Group agency landed the business after a review in which there were a handful of other finalists. The identities of the other contenders could not be ascertained.
TBWA\C\D stood out for its “passion and understanding of the Sunseeker brand and thorough user experience,” said Harry Bristow-Holmes, brokerage director at Sunseeker London, the largest distributor of Sunseeker yachts.
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