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TBWA has turned to a Sudler & Hennessey leader to jumpstart its WorldHealth operation in New York.
At Sudler & Hennessey, a healthcare specialist within Young & Rubicam Group, R. Shane Kennedy led digital efforts, overseeing 45 staffers in three departments: user experience, technology and digital. At TBWA\WorldHealth, he becomes managing director, the top executive in New York.
TBWA\WorldHealth has a modest presence in New York, with a handful of clients, including GlaxoSmithKline, which it shares with the main agency.