Red Tettemer + Partners

Ad Agency Welcomes New Hires by Carving Their Likenesses Into Crayons

Philadelphia ad agency Red Tettemer has been including one very unusual item in its welcome package to new hires lately—it's carving each new employee's likeness on the head of a crayon. As you can see below, the results are pretty impressive. Of course, it helps to have a master crayon carver on staff in the form of associate creative director Steve Thompson. "When you have a crayon-carver in your midst, you use every opportunity to harness that creativity," says chief creative officer Steve Red. Thompson has carved 16 "CrayonHeads" so far, as the agency has been staffing up following account wins including Planet Fitness and Reyka Vodka. The artwork is a bit reminiscent of the carved crayons in the 2009 U.S. Cellular commercial, though hopefully Red Tettemer's staffers won't get melted anytime soon.

Make That Idiotic Talking Animal Pay With Super Bowl Commercial Bingo

That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he makes you laugh. But wouldn't it be better if he gave you a 32-inch flat-screen TV? This year, thanks to Red Tettemer + Partners's new Super Bowl bingo cards, he just might.

Super Bowl Ad Asks: ‘Is There a Century 21 Agent in the House?’

Century 21 agents are more helpful than doctors, at least when you're having a housing emergency.The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air on this Sunday's Super Bowl—part of a new campaign centered around the comical theme "Is there a Century 21 agent in the house?"

Social to Play Second String on Game Day

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz.