Best March Madness Promoted Tweets So Far
Performance Marketing
Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament.
Display Retargeter AdRoll Banks $15 Million Funding Round
Performance Marketing
The dollars continue to flow into ad tech.
Facebook to Let Brands Target Ads Based on Non-Facebook Browsing
Performance Marketing
Facebook already serves ads based on users’ interests—like say if they claim to be a Dodgers fan. But soon it’ll be able to deliver ads based on whether a user [...]
Forrester Study Finds Huge Move to Real-Time Bidding for Streaming Pre-Roll Inventory
Brand Marketing
Real-time bidding—think eBay for advertisements—has been a popular way to buy display ad inventory for quite a while. Mostly, that means banner ads across a huge range of sites, and [...]