Facebook to Let Brands Target Ads Based on Non-Facebook Browsing
Partnering with 8 DSPs to enable real-time bidding
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Facebook already serves ads based on users’ interests—like say if they claim to be a Dodgers fan. But soon it’ll be able to deliver ads based on whether a user just visited page to pick up Dodgers tickets but bailed before buying.
Perhaps under pressure to expand its revenue offerings as a newly crowned public company, Facebook has further embraced programmatic, data-driven advertising. The company has begun testing the Facebook Exchange, which will bring real-time bidding to the social network’s ad platform and let brands run ads based on users’ browsing behavior outside of Facebook.