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Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening.

HoneyBaked Ham’s Radio-Mobile Play Aims to Take a Bite Out of Turkey Day

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio stations in the southern market will air a spot that will push a mobile coupon offering $5 off the company's half-ham product for those who dial **Ham.

General Mills, Lexus and Levi’s Play with Digital Radio

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora Presents series.

Alamo Hopes Social Fuels Mobile Games

With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips.