Alamo Hopes Social Fuels Mobile Games

Car renter taps influencers for summer effort

With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips. While the games are designed to be engaging, the marketing plan is also worthy of attention.

@Chris_Heine Christopher Heine is a New York-based editor and writer.