Mondelez Taps QuizUp to Mobilize On-Pack Codes
Performance Marketing
For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes, [...]
How Much Do You Know About One of the Fastest-Growing iPhone Apps?
Performance Marketing
QuizUp is among the fastest-growing apps on the iPhone, and it barely spent a penny on marketing. That’s rare for a game industry that invests to boost app rankings and [...]