Coca-Cola Bolsters QuizUp Content to Include 40 Categories

Trivia app reaches 20 million users


On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing in the tournament

There will also be helpful facts and information that are designed to help viewers better understand soccer. The soda giant began a soft roll-out of the sponsorship in April around a few topics. QuizUp is only one part of Coke’s bigger World Cup sponsorship, which also entails a user-generated content push that will feature an interactive "Happiness Flag."

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