OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users as its own reported numbers show. Whether advertisers will buy that logic, however, remains to be seen.
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.
Twitter shares dropped about 10 percent after the company revealed its third quarter financial performance, with user growth slower than expected while ad sales rose.
We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on to a little more of China's Alibaba Group, which has become a cash cow for Yahoo.
LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. In the first quarter of this year, mobile represented 43 percent of traffic, according to LinkedIn’s quarterly results announced today.
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.
Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.