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Netflix’s Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat.

Social Sharing Has Become the Biggest Thing in Sports Marketing

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships. The aggressive demand for accountability is on the rise.