YouTube’s Top Advertisers Increased Their Spending by 60% in Q2
Performance Marketing
In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following.
Fast Chat: Tim Armstrong
Performance Marketing
AOL announced quarterly earnings on Wednesday, and while the numbers weren't exactly stellar, there were numerous positive signs. Traffic is up, as are global ad dollars and video views.
AOL Ad Revenue Up for Fifth Straight Quarter
Performance Marketing
Maybe AOL should engage in proxy fights with activist investors more often.
Google Q2 Revenue Up 21 Percent to $10.96 Billion
Performance Marketing
Google’s earnings reports can be fairly humdrum. Google’s business is advertiser-dependent, and the majority of those ad dollars typically flow through Google-owned sites. Same share, larger scale.
Mayer’s a No-Show as Yahoo Unveils Not-So-Terrible Q2 Earnings
Performance Marketing
Of course Yahoo had a not-so-terrible second quarter with no CEO readily able to take the credit. Newly-crowned CEO Marissa Mayer decided to skip the session, as did recent interim [...]
Earnings: News Corp. Beats the Street in Q2
Trouble at its U.K. print division may have made a rocky 2011 for News Corp, but the media conglomerate defied expectations by pulling out of its three-straight-quarter streak of year-on-year [...]