PSAs

Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There

If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the Helsinki Police over the Christmas holidays that had a hyperlocal, reactive element to it. When a domestic violence call into 911 (which is actually 112 in Helsinki), the agency—with help from outdoor company JCDecaux—immediately put up anti-violence PSA posters on the 15 outdoor placements nearest to the home that made the call. The posters stayed up for 48 hours before being swiftly removed again.

The Salvation Army’s Clever Facebook 360 Photos Show Poverty Lurking Just Out of View

Grey's holiday appeal for the Salvation Army in Canada makes impressive use of Facebook 360 photos to give users a more rounded view of poverty.  At first glance, posts resemble typical yuletide fare, with smiling parents and kids wishing their families and friends a Merry Christmas, complete with festive trees and colorful lights in the background. 

Andrew Garfield Learns How to Hug Properly in This Off-Kilter PSA About Empathy

The non-profit organization Youth Mentoring collaborated with Los Angeles-based creative duo Armen Perian and Rosie Geozalian on a project that, if nothing else, dried up some of Andrew Garfield's vanishing free time.  It's called "Hug It Out!" It's a spoof of 1990s educational PSAs, and it promotes hugs as a tool for increasing compassion with one another. 

How This Poster in a Women’s Restroom at a Bar Cleverly Combats Sexual Assault

A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse.

These New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence

Here's a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence. A new outdoor campaign from the Los Angeles Police Department and mayor Eric Garcetti's office uses a series of well-known romantic tropes as a stark backdrop for a message about domestic abuse.

Ad of the Day: Still Need Reasons to Vote? This PSA Campaign Offers Nearly 100

What do you care about? Is it gun control? Justice for sexual assault victims? Healthcare? Mental health? Reproductive rights? Immigration? 

British PSA Urging Cyclists to Avoid Turning Trucks Draws Fire From Riders

A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver's blind side on that country's roads.

The Ad Council and R/GA’s ‘Love Has No Labels’ Wins the Emmy for Best Commercial

Count Emmy Award voters among the slew of people nationwide who've been charmed and captivated by The Ad Council's famous, viral "Love Has No Labels" diversity and inclusion PSA campaign, created by R/GA and production company Mindride. 

Dee Snider Went and Turned ‘We’re Not Gonna Take It’ Into an Anti-Cancer Ballad

The idea of Criss Angel and Dee Snider collaborating on anything may repulse some people, but it's for a good cause. This time, anyway. Unbeknownst to us, Criss has a cancer charity—Heal Every Life Possible, or HELP. And Dee pitched in to do just that, by recording a maudlin piano ballad version of Twisted Sister's best song, "We're Not Gonna Take It."

Ad of the Day: A Reality Show’s Stars Learn a Devastating Lesson About Distracted Driving

The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears.