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The non-profit organization Youth Mentoring collaborated with Los Angeles-based creative duo Armen Perian and Rosie Geozalian on a project that, if nothing else, dried up some of Andrew Garfield's vanishing free time.
It's called "Hug It Out!" It's a spoof of 1990s educational PSAs, and it promotes hugs as a tool for increasing compassion with one another.
The tone of the spot treats hugs as a new invention, with Garfield and costar Jo Hart as awkward test subjects learning how to hug amid corny narration, stock music and deliberate continuity errors.
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