Promoted Products

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can talk to a bot version of the movie's main character, Quinn Brenner.

BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content.

BlackBerry Messenger Debuts Slate of Ad Products

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Twitter Promoted Trends Typically Cost Less in Latin America

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a few tests in Latin America on the cheap.