Building an Audience-Focused Content Strategy
Performance Marketing
Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy.
Are Your Videos Champions of Your Brand?
Performance Marketing
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider [...]
Manage Your Team, and Answer Important Questions While You Travel
Performance Marketing
Did you realize that you have a way to communicate with your team right in your back pocket? True or False: Only wealthy companies use video and film production? Statement: [...]
Media Vent: In A Bind
There is a report that Elle and Cosmo will include actual vials of perfume with their November issues. That story brings back some very fond and challenging magazine production memories. Some of those [...]
Havas Worldwide Lands a Content and Production Chief
Brand Marketing
How Transparent House Became the Next Generation Digital Studio
Brand Marketing
Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion